About Course

About the Program

The Advanced Sales and Marketing Training equips participants with advanced sales and marketing skills required to drive measurable business growth in competitive markets. The curriculum covers modern marketing principles, strategic sales techniques, customer relationship management and brand positioning. Through a blend of theory, practical exercises and case studies participants gain actionable strategies to enhance lead generation, improve conversion rates and foster long term customer loyalty. Training options include in-person, virtual and blended delivery. Participants who successfully complete the program receive a professional certification.

Course Objectives

By the end of this Advanced Sales and Marketing Training Course, participants will be able to:

• Develop and implement effective sales strategies aligned with organizational goals.
• Understand and apply modern marketing principles, tools, and techniques.
• Enhance customer engagement and retention through relationship management.
• Conduct market research and analyze customer insights to drive decision-making.
• Build and strengthen brand positioning for competitive advantage.
• Utilize digital marketing channels and analytics to measure campaign effectiveness.
• Improve negotiation, persuasion, and closing techniques for successful sales outcomes.

Target Audience

• Sales professionals and managers seeking to refine their strategies.
• Marketing professionals and brand managers aiming to enhance market impact.
• Entrepreneurs and business owners looking to grow their customer base.
• Customer service and account management professionals.

Training Duration

Classroom: 5 Days

Online: 7 Days

MODULES

Module 1: Introduction to Sales and Marketing

• Understanding the sales-marketing relationship
• The role of sales and marketing in business growth
• Key concepts and terminology
• Evolution of marketing: traditional vs. digital
• Sales cycles and customer journey mapping

Module 2: Market Research and Consumer Insights

• Conducting effective market research
• Understanding customer needs and behavior
• Analyzing market trends and competitors
• Segmentation, targeting, and positioning
• Utilizing data for strategic decision-making

Module 3: Strategic Marketing Planning

• Developing marketing objectives and goals
• Crafting the marketing mix (4Ps/7Ps)
• Brand building and management
• Designing effective campaigns
• Measuring marketing ROI

Module 4: Advanced Sales Techniques

• Prospecting and lead generation strategies
• Consultative and solution-based selling
• Negotiation and persuasion skills
• Overcoming objections and closing deals
• Managing key accounts and customer retention

Module 5: Digital Marketing and Social Selling

• Overview of digital marketing channels
• Social media marketing strategies
• Email marketing and automation
• SEO, SEM, and content marketing basics
• Using analytics to track and improve campaigns

Module 6: Customer Relationship Management (CRM)

• Importance of CRM in modern sales and marketing
• Selecting and implementing CRM tools
• Maintaining customer loyalty and satisfaction
• Handling customer feedback and complaints
• Personalizing customer interactions for impact

Module 7: Sales and Marketing Performance Measurement

• Key performance indicators (KPIs) for sales and marketing
• Monitoring and evaluating campaign effectiveness
• Reporting and communicating results
• Continuous improvement strategies
• Aligning sales and marketing with business objectives

Delivery Method

This program is taught through a mix of practical activities, theory, group work and case studies. Training manuals and additional reference materials are provided to the participants.

CERTIFICATION

Upon successful completion of the training, participants will be awarded a certificate of course completion

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