About Course

Strategic Marketing and Planning Training

Category: Customer Experience and Communication Training

Overview

The Expedition

About the Program

The Strategic Marketing and Planning Training equips participants with clear frameworks and practical skills to design, implement, and manage effective marketing strategies. The course explores market research techniques, competitive positioning methods, and structured approaches to building and sustaining brand equity. Participants learn how to align brand identity with business objectives, create integrated communication plans, and evaluate strategy performance. The training incorporates guided instruction, group exercises, and case studies to ensure concepts are applied in real-world contexts. Offered in-person, virtual, or blended formats, this program awards a professional certification to participants who meet completion requirements.

Course Objectives:

By the end of this Strategic Marketing and Planning Training Course, participants will be able to:

Understand the principles and frameworks of strategic marketing.
Conduct thorough market analysis and competitor benchmarking.
Develop actionable marketing strategies aligned with business objectives.
Design and implement comprehensive marketing plans.
Allocate resources effectively for maximum ROI.
Monitor and evaluate marketing performance using key metrics.
Adapt marketing strategies to changing market dynamics.

Target Audience:

Marketing managers, executives, and coordinators.
Business owners, entrepreneurs, and brand managers.
Product managers and sales professionals.
Individuals aspiring to advance in strategic marketing roles.

Training Duration

Classroom: 5 Days

Online: 7 Days

Training Modules

1: Introduction to Marketing Strategy

Definition and importance of marketing strategy
Components of a strategic marketing plan
Differences between strategic and tactical marketing
Role of marketing in achieving organizational goals
Aligning marketing with corporate strategy

2: Market Research and Analysis

Understanding the market environment (PESTEL analysis)
Consumer behavior analysis and segmentation
Competitive benchmarking and SWOT analysis
Identifying market opportunities and gaps
Using research data for strategic decision-making

3: Developing Marketing Strategies

Target market selection and positioning strategies
Crafting value propositions and brand promises
Product, pricing, distribution, and promotion strategies
Integrated marketing communication (IMC) planning
Digital and social media strategy considerations

4: Marketing Plan Development

Setting marketing objectives and KPIs
Resource allocation and budget planning
Tactical planning for campaigns and initiatives
Timeline creation and project management for marketing activities
Contingency planning for risks and market changes

5: Implementation and Monitoring

Executing marketing plans effectively
Monitoring performance using metrics and analytics
Adjusting strategies based on market feedback
Tools and techniques for reporting and evaluation
Continuous improvement and lessons learned

6: Strategic Marketing in a Digital Era

Leveraging digital marketing tools and platforms
Online branding and engagement strategies
Content marketing and lead generation
Marketing automation and analytics
Emerging trends in digital marketing strategy

Delivery Method

This program is taught through a mix of practical activities, theory, group work and case studies. Training manuals and additional reference materials are provided to the participants.