About Course

Training on Corporate Communication & (PR)Public Relations

Category: Customer Experience and Communication Training

Overview

The Expedition

About the Program

Corporate Communication and PR are essential for shaping how organizations are perceived, both internally and externally. This training equips participants with the skills to craft consistent messaging, manage public image, and engage stakeholders across multiple platforms.

The course integrates core public relations functions with corporate communication strategies to support brand positioning, handle media relations, and manage communication during crises. Participants will learn how to build trust, promote organizational values, and strengthen reputation in today’s evolving communication landscape.

The training is offered in virtual, in-person, and customized formats. Upon successful completion of the program, participants will be awarded a certificate of course completion.

Course Objectives

By the end of this course, participants will be able to:

Understand the principles and functions of corporate communication and public relations within an organizational context.
Develop and implement effective corporate communication strategies aligned with organizational goals.
Apply best practices in media relations, crisis communication, and reputation management.
Create compelling corporate messages tailored to different stakeholder groups.
Utilize digital platforms and social media effectively for corporate branding and public relations.
Measure and evaluate the impact of corporate communication and PR campaigns.
Enhance interpersonal, presentation, and storytelling skills to strengthen corporate image.

Target Audience

Corporate communication professionals
PR and media relations officers
Communication consultants and specialists
Executives responsible for public messaging
Professionals transitioning into communication roles

Training Duration

Classroom: 5 Days

Online: 7 Days

Course Modules

Module 1: Introduction to Corporate Communication & PR

Evolution and scope of corporate communication
Relationship between PR and corporate strategy
Corporate communication functions and frameworks
Understanding public perception and brand equity
Role of communication in corporate governance

Module 2: Building a Corporate Communication Strategy

Identifying audiences and stakeholders
Messaging strategy: voice, tone, and narrative
Channels of communication: traditional vs. digital
Developing a communication calendar
Measuring communication effectiveness and ROI

Module 3: Media Relations and Publicity Management

Media landscape and tools for engagement
Writing impactful press releases and statements
Building positive relationships with journalists
Organizing press conferences and media events
Managing media interviews and appearances

Module 4: Public Relations Tools and Techniques

Event management and sponsorships
Corporate social responsibility (CSR) and cause marketing
Internal PR and employer branding
Influencer and thought leadership strategies
Managing perception through social media

Module 5: Reputation Management and Crisis Communication

Identifying and mitigating reputational risks
Crafting a crisis communication plan
Communicating during organizational disruptions
Case studies of PR wins and failures
Rebuilding public trust post-crisis

Module 6: Stakeholder Engagement and Public Affairs

Mapping stakeholders and interest groups
Communicating with government and regulators
Advocacy and lobbying strategies
Community engagement and grassroots PR
Managing conflicting stakeholder interests

Module 7: Digital PR and Online Reputation Management

Monitoring online conversations and sentiment
Managing online crises and viral backlash
Using SEO and content marketing for PR
Engaging audiences on digital platforms
Tools for managing digital communication

Module 8: Communication Ethics and Professional Standards

Code of ethics in PR and communication
Managing misinformation and fake news
Legal considerations in public communication
Ethical storytelling and transparency
Cultural sensitivity and inclusive messaging

Delivery Method

This program is taught through a mix of practical activities, theory, group work and case studies. Training manuals and additional reference materials are provided to the participants.