Training for Speech Writers

Training for Speech Writers

About the Program

Imagine the world without the stirring speeches of Martin Luther  King Jr., the electrifying orations of Barrack Obama, or  the  inspiring addresses of Nelson Mandela. Speeches have the power to  move nations, unite communities, and change lives. Yet, behind  every memorable speech lies the skillful craftsmanship of a  speechwriter. That is why speech writing courses are indispensable  for speechwriters across the globe.

In a world where communication is paramount, mastering the art of  speechwriting is not just a skill, it’s a necessity. Whether you are  crafting speeches for political leaders, business executives, or  social advocates, the ability to effectively convey messages with  clarity, conviction, and impact is essential.

This special training course has been designed to empower  speechwriters to adapt to the evolving landscape of communication.  In an age of digital media and social platforms, the ability to craft  speeches that resonate across diverse audiences and mediums is  paramount. By honing their craft through specialized training,  speechwriters can navigate the complexities of modern  communication with confidence and also contribute to the  collective power of words to inspire, inform, and influence positive  change in the world.

Program Objectives

At the end of this training workshop, delegates should be able to:

• Plan a speech using methodical techniques to lay sound foundations
• Tailor a speech to the speaker’s style that win and create attention
• Research, write, support, and structure information  and audience effectively
• Outline content for a speech for optimal narrative flow and development of concepts
• Using  the  language  of  leadership  to  connect  with  audience
• Building  credibility,  emotion  and  logic  into  your speeches and presentations
• Deliver a speech using vocal, nonverbal, and visual techniques
• Analysis of what great speakers do and what they don’t.

Target Audience

This course is highly recommended for all communications  professionals whose role includes writing speeches,  presentations, talking points and all other forms of content for  the spoken word including:

• Speech Writers
• Public Relations officers
• Personal assistants
• Secretaries
• Administrators
• Public and Motivation speakers

Training Period

• Classroom: 5 Days
• Online: 7 Days

The Expedition

Module 1: Fundamentals of Writing a Speech

• What is a speech?
• When do we make speeches?
• What are the different types of Speeches?

Module 2: Basic Elements of a Speech

• The purpose
• Timeframe
• Topic appropriateness
• Knowledge of the speaker on the speech topic
• Creativeness in a speech

Module 3: Planning and Preparing a Speech

• Tailoring speeches for specific audiences and occasions
• Defining the aim of the speech
• Researching the audience
• Cultural diversity
• Workshop: plan a speech outline for a senior manager at your organization

Module 4: Target Audience in a Speech Writing

• Different types of audience
• The tone of a speech
• The posture of the speaker

Module 5: Objective of a Speech

• Public relations
• Improve business relationships
• Improve teamwork
• Increase sales

Module 6: Component of a Good Speech

• Memorable
• Appropriate structure

Module 7: Writing an Outstanding speech

• Ways of personalizing in a speech
• Using transitions
• Repeating keywords
• Use of theatrics

Module 8: Long and Short Speech

• Agenda of the speech
• Target audience
• Content
• Time factors

Module 9: Organizing and Structuring a Speech

• Putting up the first draft
• Messaging in speechwriting for strategic communications
• Maintaining attention and interest through variety
• Using transition, signposting and framework devices to  orient listeners
• Principles of spoken language
• Workshop: deconstruct a classic speech and extract best  practice

Module 10: Useful Devices in Speech Writing

• Audio-visual aids
• Psychological appeals
• Speech conclusions
• Action planning

Case Studies and Practical Exercises

• Analyzing successful speeches from history and  contemporary contexts
• Engaging in hands-on exercises to apply speechwriting principles

Delivery Method

This program is taught through a mix of practical activities, theory, group work and case studies. Training manuals and additional reference materials are provided to the participants.

CERTIFICATION

Upon successful completion of the training, participants will be awarded a certificate of course completion